Operations & Project Management Leadership

Sarah Bownds

Program Operations · Project Management · Process Improvement

Portrait of Sarah Bownds

Profile

Bringing structure, documentation, and a calm, steady hand to complex programs.

For more than fifteen years, Sarah Bownds has guided complex programs, cross-functional initiatives, and stakeholder-facing projects for mission-driven organizations across Wisconsin.

Her work turns ambiguity into organized, dependable execution — coordinating partners, building the documentation and processes that keep intricate work moving, and serving as the steady operational center that leaders and partners rely on.

15+Years in operations & project management
4Mission-driven organizations served
MBAEdgewood College

Experience

2022 — Present

Business Attraction Manager / Director

Wisconsin Economic Development Corporation (WEDC) · Madison, WI

Leads a portfolio of business attraction projects and investment inquiries, coordinating across internal teams, regional partners, consultants, and site-selection professionals — and serving as a lead point of contact that keeps complex opportunities moving forward.

  • Directs administration of the WEDC Certified Sites Program — participant coordination, candidate site review, site-visit planning, and process improvements advancing statewide industrial site readiness.
  • Owns RFI intake and response coordination, shaping inputs, deadlines, and stakeholder communications into reliable, repeatable processes.
  • Maintains Salesforce CRM records and reporting that give leadership clear visibility into project activity and follow-through.
2018 — 2022

Senior Events & Exhibits Manager

Wisconsin Economic Development Corporation (WEDC)

Directed operational planning and execution for statewide marketing events, trade shows, and on-brand experiences representing WEDC and the State of Wisconsin — managing vendors, budgets, and ROI reporting across many concurrent projects.

  • Negotiated and administered exhibit and vendor agreements, including multi-year service contracts and retainers.
  • Built standardized processes for sponsorship tracking, ROI evaluation, and vendor coordination.
  • Sustained operations through COVID-era change — virtual events, the Blue Ribbon Commission, and Essential Business lead management.
2011 — 2018

Events Manager

Wisconsin Economic Development Corporation (WEDC)

Developed multi-year trade show strategies leveraging Wisconsin's brand to advance key industry sectors, managing an annual portfolio of conferences and events end to end — from needs assessment and budgeting through onsite execution and results measurement.

  • Led trade show selection, space contracts, sponsorships, site inspections, and post-event evaluation.
  • Implemented event-management and lead-collection systems from RFP through rollout and user support.
  • Represented Wisconsin at national events including BIO, WEFTEC, IFT, and the SelectUSA Investment Summit.
2006 — 2011

HR Coordinator / Program Specialist

Wisconsin Housing & Economic Development Authority (WHEDA)

Supported Section 42 Tax Credit programs and HR Training & Development — coordinating documentation, scheduling, reporting, and compliance support with organization and reliable follow-through across departments.

2001 — 2006

International Training Coordinator

Rotary International

Coordinated logistics and communications for international leadership training programs, serving as liaison between organizational leadership, vendors, volunteers, and participants across diverse groups.

Areas of Expertise

Program & Project Operations

Workflow coordination, project tracking, deadline management, briefing materials, and operational documentation.

Process Improvement

Work instructions, checklists, SOPs, process mapping, and knowledge management.

Business Attraction & Site Readiness

RFI/RFP intake and response, Certified Sites administration, and site-visit coordination.

Stakeholder & Partner Coordination

Regional and local partners, consultant relationships, and cross-divisional collaboration.

Data, Reporting & CRM

Salesforce records, project tracking, research synthesis, and dashboard collaboration.

Events, Exhibits & Engagement

Trade show strategy, logistics, vendor contracts, budgets, and ROI tracking.

Education

Master of Business Administration

Edgewood College

Bachelor of Arts

University of Wisconsin–Eau Claire · Minor in Biology

Let's keep good work moving forward.

Get in touch
SARAH BOWNDS · MADISON, WISCONSIN
Operations & Project Management · Madison, WI

Sarah Bownds

An operations and project management professional who brings structure, documentation, and calm, dependable execution to complex, mission-driven programs.

Portrait of Sarah Bownds
15+ yrsProgram operations

About

Profile

Known for organized execution, dependable follow-through, and the ability to bring structure and calm to complex work.

For more than fifteen years, Sarah has supported complex programs, cross-functional initiatives, and stakeholder-facing projects across Wisconsin's economic development landscape.

She specializes in turning moving parts into reliable systems — coordinating partners and consultants, documenting the processes that keep work consistent, and tracking the details that give leadership confidence and visibility.

Experience

Career
2022 — Present

Business Attraction Manager / Director

Wisconsin Economic Development Corporation

Leads business attraction projects and investment inquiries, coordinating internal teams, regional partners, consultants, and site selectors.

  • Directs the WEDC Certified Sites Program and site-readiness strategy.
  • Owns RFI intake, response coordination, and stakeholder communications.
  • Maintains Salesforce CRM records and leadership reporting.
2018 — 2022

Senior Events & Exhibits Manager

Wisconsin Economic Development Corporation

Directed statewide marketing events and trade shows representing the State of Wisconsin.

  • Negotiated multi-year vendor and exhibit service contracts.
  • Standardized sponsorship tracking and ROI evaluation.
  • Led the pivot to virtual events through COVID-era change.
2011 — 2018

Events Manager

Wisconsin Economic Development Corporation

Built multi-year trade show strategies advancing key Wisconsin industry sectors.

  • Managed events end to end, from budgeting to onsite execution.
  • Implemented event-management and lead-collection systems.
  • Represented Wisconsin at BIO, WEFTEC, IFT, and SelectUSA.
2006 — 2011

HR Coordinator / Program Specialist

Wisconsin Housing & Economic Development Authority

Supported Section 42 Tax Credit programs and HR Training & Development with documentation, scheduling, and compliance coordination.

2001 — 2006

International Training Coordinator

Rotary International

Coordinated logistics, communications, and participant support for international leadership training programs.

Expertise

Skills

Program & Project Operations

Workflow coordination, project tracking, deadline management, briefing materials, operational documentation.

Process Improvement

Work instructions, checklists, SOPs, process mapping, knowledge management.

Business Attraction

RFI/RFP intake & response, Certified Sites administration, site-visit coordination.

Stakeholder Coordination

Regional partners, consultant relationships, cross-divisional collaboration.

Data, Reporting & CRM

Salesforce, project tracking, research synthesis, dashboard collaboration.

Events & Engagement

Trade show strategy, logistics, vendor contracts, budgets, ROI tracking.

SalesforcePower BIMicrosoft TeamsSharePointOneNoteExcelCventLightcastLocationOneHubSpot

Education

Credentials

Edgewood College

Master of Business Administration

UW–Eau Claire

Bachelor of Arts

Minor in Biology

Let's work together.

Whether it's a complex program, a partnership, or a project that needs steady operational footing — I'd be glad to connect.

© Sarah Bownds · Madison, Wisconsin
The Professional Profile Madison, WI · Vol. XV

Operations · Project Management · Process Improvement

Sarah
Bownds

For fifteen years she has been the steady center of complex programs — the one who brings structure, documentation, and calm to work with many moving parts.

Portrait of Sarah Bownds
Sarah Bownds, photographed in Madison, Wisconsin.

The Profile

Sarah Bownds is an operations and project management professional with more than fifteen years of experience supporting complex programs, cross-functional initiatives, and stakeholder-facing projects for mission-driven organizations.

Her reputation is built on organized execution and dependable follow-through. Colleagues and partners describe a professional who keeps complex work moving in fast-paced environments — synthesizing research, coordinating partners and consultants, and quietly building the documentation and processes that make intricate work repeatable.

Across business attraction, events and exhibits, and program administration, the through-line is the same: she brings calm, practical structure to ambiguity, and she follows through.

"Known for the ability to bring structure, documentation, and calm operational support to complex work."

Career, in Detail

2022—
Present

Business Attraction Manager / Director

Wisconsin Economic Development Corporation

Leads a portfolio of business attraction projects and investment inquiries, coordinating internal teams, regional partners, consultants, and site selectors as a lead point of contact for complex opportunities.

  • Directs the WEDC Certified Sites Program and industrial site-readiness strategy.
  • Coordinates RFI intake, response development, and stakeholder communications.
  • Maintains Salesforce CRM records and leadership reporting.
2018—
2022

Senior Events & Exhibits Manager

Wisconsin Economic Development Corporation

Directed planning and execution for statewide marketing events and trade shows representing the State of Wisconsin, managing vendors, budgets, and ROI reporting across concurrent projects.

  • Negotiated and administered multi-year vendor and exhibit contracts.
  • Standardized sponsorship tracking and ROI evaluation methods.
  • Sustained operations through COVID-era change with virtual events.
2011—
2018

Events Manager

Wisconsin Economic Development Corporation

Built multi-year trade show strategies leveraging Wisconsin's brand, managing an annual portfolio of conferences and events from needs assessment through results measurement.

  • Led trade show selection, contracts, sponsorships, and evaluation.
  • Implemented event-management and lead-collection systems.
  • Represented Wisconsin at BIO, WEFTEC, IFT, and SelectUSA.
2006—
2011

HR Coordinator / Program Specialist

Wisconsin Housing & Economic Development Authority

Supported Section 42 Tax Credit programs and HR Training & Development, coordinating documentation, scheduling, reporting, and compliance support across departments.

2001—
2006

International Training Coordinator

Rotary International

Coordinated logistics and communications for international leadership training programs, serving as liaison among leadership, vendors, volunteers, and participants.

Fields of Expertise

Program Operations

Workflow coordination, project tracking, deadline management, operational documentation.

Process Improvement

Work instructions, checklists, SOPs, process mapping, knowledge management.

Business Attraction

RFI/RFP intake & response, Certified Sites administration, site-visit coordination.

Partner Coordination

Regional partners, consultant relationships, cross-divisional collaboration.

Data & CRM

Salesforce, project tracking, research synthesis, dashboard collaboration.

Events & Exhibits

Trade show strategy, logistics, vendor contracts, budgets, ROI tracking.

Education

MBA

Edgewood College

Master of Business Administration

BA

University of Wisconsin–Eau Claire

Bachelor of Arts · Minor in Biology

For inquiries, collaborations, and good work.

Portrait of Sarah Bownds

Hello, I'm

Sarah Bownds

Program operations · project management · process improvement

A little about me

I bring structure, clarity, and calm to complex, mission-driven work.

For more than fifteen years I've supported complex programs, cross-functional initiatives, and stakeholder-facing projects — turning many moving parts into organized, dependable execution.

I'm known for organized follow-through, attention to detail, and a steady presence that helps teams and partners keep complex work moving. I love building the quiet systems — the documentation, the processes, the tracking — that make good work repeatable.

Where I've been

2022 — Now

Business Attraction Manager / Director

Wisconsin Economic Development Corporation

Leading business attraction projects and investment inquiries — coordinating partners, consultants, and site selectors, and directing the Certified Sites Program.

  • Certified Sites Program administration & site-readiness strategy
  • RFI intake, response coordination & stakeholder communications
  • Salesforce CRM tracking & leadership reporting
2018 — 2022

Senior Events & Exhibits Manager

Wisconsin Economic Development Corporation

Directed statewide marketing events and trade shows representing Wisconsin — managing vendors, budgets, and ROI across many concurrent projects.

  • Multi-year vendor & exhibit contract negotiation
  • Standardized sponsorship & ROI tracking
  • Led the pivot to virtual events through COVID-era change
2011 — 2018

Events Manager

Wisconsin Economic Development Corporation

Built multi-year trade show strategies advancing key Wisconsin industries, managing a full portfolio of events from budgeting to onsite execution.

  • Trade show selection, contracts & evaluation
  • Event-management & lead-collection systems
  • National presence: BIO, WEFTEC, IFT, SelectUSA
2006 — 2011

HR Coordinator / Program Specialist

Wisconsin Housing & Economic Development Authority

Supported Section 42 Tax Credit programs and HR Training & Development with documentation, scheduling, and compliance coordination.

2001 — 2006

International Training Coordinator

Rotary International

Coordinated logistics, communications, and participant support for international leadership training programs.

What I do well

Program Operations

Workflow coordination, project tracking, deadlines, operational documentation.

Process Improvement

Work instructions, checklists, SOPs, process mapping.

Business Attraction

RFI/RFP response, Certified Sites, site-visit coordination.

Partner Coordination

Regional partners, consultants, cross-divisional collaboration.

Data & CRM

Salesforce, project tracking, research synthesis, dashboards.

Events & Exhibits

Trade show strategy, logistics, vendor contracts, budgets, ROI.

Education

Edgewood College

Master of Business Administration

UW–Eau Claire

Bachelor of Arts

Minor in Biology

Let's create something steady together.

PROGRAM OPERATIONS / PROJECT MANAGEMENT / PROCESS IMPROVEMENT

Sarah
Bownds.

Operations and project management professional with 15+ years building the systems, documentation, and steady coordination that keep complex, mission-driven programs moving.

15+YEARS EXPERIENCE
2022CURRENT ROLE SINCE
MBAEDGEWOOD COLLEGE
Portrait of Sarah Bownds
// MADISON, WI

01 Profile

Turning ambiguity into organized, dependable execution — with calm, practical structure.

For more than fifteen years, Sarah has supported complex programs, cross-functional initiatives, and stakeholder-facing projects across Wisconsin's economic development landscape.

She specializes in operational process design — coordinating partners and consultants, documenting workflows, and maintaining the CRM records and reporting that give leadership clear visibility into complex work.

02 Experience

2022 — PRESENT

Business Attraction Manager / Director

WISCONSIN ECONOMIC DEVELOPMENT CORPORATION

Leads a portfolio of business attraction projects and investment inquiries, coordinating internal teams, regional partners, consultants, and site selectors.

  • Directs the WEDC Certified Sites Program and industrial site-readiness strategy.
  • Owns RFI intake, response coordination, and stakeholder communications.
  • Maintains Salesforce CRM records and leadership reporting.

2018 — 2022

Senior Events & Exhibits Manager

WISCONSIN ECONOMIC DEVELOPMENT CORPORATION

Directed planning and execution for statewide marketing events and trade shows representing the State of Wisconsin.

  • Negotiated and administered multi-year vendor and exhibit contracts.
  • Standardized sponsorship tracking and ROI evaluation.
  • Sustained operations through COVID-era change with virtual events.

2011 — 2018

Events Manager

WISCONSIN ECONOMIC DEVELOPMENT CORPORATION

Built multi-year trade show strategies advancing key Wisconsin industry sectors, managing events end to end.

  • Led trade show selection, contracts, sponsorships, and evaluation.
  • Implemented event-management and lead-collection systems.
  • Represented Wisconsin at BIO, WEFTEC, IFT, and SelectUSA.

2006 — 2011

HR Coordinator / Program Specialist

WISCONSIN HOUSING & ECONOMIC DEVELOPMENT AUTHORITY

Supported Section 42 Tax Credit programs and HR Training & Development with documentation, scheduling, and compliance coordination.

2001 — 2006

International Training Coordinator

ROTARY INTERNATIONAL

Coordinated logistics, communications, and participant support for international leadership training programs.

03 Capabilities

01

Program Operations

Workflow coordination, project tracking, deadline management, operational documentation.

02

Process Improvement

Work instructions, checklists, SOPs, process mapping, knowledge management.

03

Business Attraction

RFI/RFP intake & response, Certified Sites administration, site-visit coordination.

04

Partner Coordination

Regional partners, consultant relationships, cross-divisional collaboration.

05

Data, Reporting & CRM

Salesforce, project tracking, research synthesis, dashboard collaboration.

06

Events & Exhibits

Trade show strategy, logistics, vendor contracts, budgets, ROI tracking.

SalesforcePower BITeamsSharePointOneNoteExcelCventLightcastLocationOneHubSpot

04 Education

Edgewood College

MASTER OF BUSINESS ADMINISTRATION

UW–Eau Claire

BACHELOR OF ARTS · MINOR IN BIOLOGY

Ready to keep complex work moving forward.

SARAH BOWNDS · 2026

Est. Madison, WI · 15+ Years in the Field

Sarah
Bownds

Portrait of Sarah Bownds

Operations & project management pro who turns ambiguity into organized, dependable execution.

01

Profile

Bringing structure and calm to complex, mission-driven work.

For more than fifteen years, Sarah Bownds has guided complex programs, cross-functional initiatives, and stakeholder-facing projects across Wisconsin's economic development landscape.

She turns moving parts into reliable systems — coordinating partners and consultants, documenting the processes that keep work consistent, and tracking the details that give leadership confidence.

02

Experience

2022—
Now

Business Attraction Manager / Director

// Wisconsin Economic Development Corporation

Leads a portfolio of business attraction projects and investment inquiries, coordinating internal teams, regional partners, consultants, and site selectors as a lead point of contact for complex opportunities.

  • Directs the WEDC Certified Sites Program & industrial site-readiness strategy.
  • Owns RFI intake, response coordination, and stakeholder communications.
  • Maintains Salesforce CRM records and leadership reporting.
2018—
2022

Senior Events & Exhibits Manager

// Wisconsin Economic Development Corporation

Directed planning and execution for statewide marketing events and trade shows representing the State of Wisconsin — managing vendors, budgets, and ROI across concurrent projects.

  • Negotiated and administered multi-year vendor and exhibit contracts.
  • Standardized sponsorship tracking and ROI evaluation.
  • Sustained operations through COVID-era change with virtual events.
2011—
2018

Events Manager

// Wisconsin Economic Development Corporation

Built multi-year trade show strategies leveraging Wisconsin's brand to advance key industry sectors, managing events from needs assessment through results measurement.

  • Led trade show selection, contracts, sponsorships, and evaluation.
  • Implemented event-management and lead-collection systems.
  • Represented Wisconsin at BIO, WEFTEC, IFT, and SelectUSA.
2006—
2011

HR Coordinator / Program Specialist

// Wisconsin Housing & Economic Development Authority

Supported Section 42 Tax Credit programs and HR Training & Development with documentation, scheduling, reporting, and compliance coordination.

2001—
2006

International Training Coordinator

// Rotary International

Coordinated logistics and communications for international leadership training programs, serving as liaison among leadership, vendors, volunteers, and participants.

03

Expertise

Program Operations Process Improvement Business Attraction Site Readiness Partner Coordination Data & CRM Events & Exhibits Team Enablement
SalesforcePower BITeamsSharePointOneNoteExcelCventLightcastLocationOneHubSpot
04

Education

Edgewood College

MASTER OF BUSINESS ADMINISTRATION

UW–Eau Claire

BACHELOR OF ARTS

Minor in Biology

Let's
work.

SARAH BOWNDS · MADISON, WISCONSIN
Operations & Project Management · Madison, WI

Sarah
Bownds

Turning ambiguity into organized, dependable execution — bringing structure, documentation, and calm to complex, mission-driven programs.

Portrait of Sarah Bownds
01

About

Known for organized execution, dependable follow-through, and the ability to bring structure and calm to complex work.

For more than fifteen years, Sarah has supported complex programs, cross-functional initiatives, and stakeholder-facing projects across Wisconsin's economic development landscape.

She specializes in turning moving parts into reliable systems — coordinating partners and consultants, documenting processes, and tracking the details that give leadership confidence and visibility.

02

Experience

2022 — Present

Business Attraction Manager / Director

Wisconsin Economic Development Corporation

Leads business attraction projects and investment inquiries, coordinating partners, consultants, and site selectors.

  • Directs the WEDC Certified Sites Program & site-readiness strategy.
  • Owns RFI intake, response coordination & stakeholder communications.
  • Maintains Salesforce CRM records and leadership reporting.
2018 — 2022

Senior Events & Exhibits Manager

Wisconsin Economic Development Corporation

Directed statewide marketing events and trade shows representing Wisconsin.

  • Negotiated multi-year vendor and exhibit contracts.
  • Standardized sponsorship tracking and ROI evaluation.
  • Led the pivot to virtual events through COVID-era change.
2011 — 2018

Events Manager

Wisconsin Economic Development Corporation

Built multi-year trade show strategies advancing key Wisconsin industries.

  • Managed events end to end, from budgeting to onsite execution.
  • Implemented event-management and lead-collection systems.
  • Represented Wisconsin at BIO, WEFTEC, IFT, and SelectUSA.
2006 — 2011

HR Coordinator / Program Specialist

Wisconsin Housing & Economic Development Authority

Supported Section 42 Tax Credit programs and HR Training & Development with documentation, scheduling, and compliance coordination.

2001 — 2006

International Training Coordinator

Rotary International

Coordinated logistics, communications, and participant support for international leadership training programs.

03

Expertise

Program Operations

Workflow coordination, project tracking, deadline management, operational documentation.

Process Improvement

Work instructions, checklists, SOPs, process mapping, knowledge management.

Business Attraction

RFI/RFP intake & response, Certified Sites administration, site-visit coordination.

Partner Coordination

Regional partners, consultant relationships, cross-divisional collaboration.

Data, Reporting & CRM

Salesforce, project tracking, research synthesis, dashboard collaboration.

Events & Exhibits

Trade show strategy, logistics, vendor contracts, budgets, ROI tracking.

SalesforcePower BITeamsSharePointOneNoteExcelCventLightcastLocationOneHubSpot
04

Education

Edgewood College

Master of Business Administration

UW–Eau Claire

Bachelor of Arts

Minor in Biology

Let's make something brilliant.

Whether it's a complex program, a partnership, or a project that needs steady operational footing — I'd love to connect.